For the love of the ride
A Better World Begins
On Two Wheels.
A little more freedom, a little more joy, and a world of possibility. Your next great ride starts here.
For the love of the ride
A little more freedom, a little more joy, and a world of possibility. Your next great ride starts here.
Find your kind of freedom
From first rides to finish lines, explore Trek bicycles and Aventon e-bikes for every kind of adventure.
A few simple questions. A little guidance. Find a bike for the way you want to ride.
WHY WE RIDE
We don't simply believe in bicycles because we sell them.
Freedom, connection, confidence, and a little more joy. We've felt what a bicycle makes possible, and we want everyone to experience it.
A commitment to every rider
Buying a bike should be the beginning of something extraordinary. We take the uncertainty out of choosing, fitting, and caring for your bike so you can focus on what matters: the ride.
Confidence Comes Standard.
Take your new bike home, put some miles on it, and make sure it's the right one for you. If its not, bring it back.
Learn more
Benefits subject to eligibility and program terms.
Expertise without ego.
Whether you're new to cycling or have been riding for decades, we're here to listen, share what we know, and make you feel right at home.
From professional bike fits to expert repairs and the smallest adjustments, our team takes pride in every detail.
Around Atlanta
Pick a shop to see where it is, when it's open and how to get there.
Midtown, Ansley Park & Morningside
Find us
1860 Piedmont Ave NE
Atlanta, GA 30324
Hours
Monday – Friday: 10am – 6pm
Saturday: 10am – 5pm
Sunday: Closed
Alpharetta, Milton & Johns Creek
Find us
869 N Main St
Alpharetta, GA 30009
Hours
Monday – Friday: 10am – 6pm
Saturday: 10am – 5pm
Sunday: Closed
Roswell, East Cobb & Sandy Springs
Find us
10670 Alpharetta Hwy
Roswell, GA 30076
Hours
Monday – Friday: 10am – 6pm
Saturday: 10am – 5pm
Sunday: Closed
Vinings, Smyrna & Cumberland
Find us
4335 Cobb Pkwy SE
Atlanta, GA 30339
Hours
Monday – Friday: 10am – 6pm
Saturday: 10am – 5pm
Sunday: Closed