Our story · Since 1975
We believe something remarkably simple has the power to change the way we feel, the way we connect, and the world around us.
What we believe
Our health. Our happiness. The demands of everyday life. Congested roads, rising costs, and the impact we leave on the planet. There are no easy answers to all of it. But we believe a bicycle can make a meaningful difference.
Two wheels can change someone's day, transform a life, strengthen a community, and make the world a little better.
Why we believe
The freedom of an open road. The stillness of a trail deep in the woods. That moment when the noise of everyday life fades and there's nothing but the rhythm of your breath and the world around you.
It's a child's first taste of independence. A family discovering something new together. Friendships forged over miles. The quiet confidence that comes from doing something you once thought impossible.
We've felt it. We've lived it. And once you've experienced something this good, it's hard not to want to share it.
The reason we exist
Our mission is to share the goodness of cycling with as many people as possible.
How we bring it to life
We know bike shops can be intimidating. The terminology, the choices, the equipment, the expertise. None of that should stand between someone and the joy of riding.
So we listen first. We explain without ego. We welcome the first-time rider and the lifelong enthusiast with the same enthusiasm, care, and respect.
We believe extraordinary hospitality isn't a luxury reserved for a few. It's the standard every customer deserves.
The Atlanta Cycling way
01 /
Every customer deserves to feel seen, welcome, and genuinely cared for. The little details are never little to us.
02 /
We know bikes inside and out. Our job is to make that knowledge useful, approachable, and empowering.
03 /
Our relationship doesn't end at checkout. We stand behind the experience and help keep the good miles coming.
Rooted in Atlanta since 1975
We've been fitting, fixing and selling bikes in Atlanta since 1975. The bikes have changed a lot since then. Why we do it hasn't.
1975
Getting Atlanta on bikes
4
Neighborhood stores
50+
Years of fitting, fixing and riding
A commitment to every rider
Buying a bicycle should be the beginning of something extraordinary. We take the uncertainty out of the process and stand beside you for the miles ahead.
Benefits apply to eligible new bicycle purchases and are subject to program terms.
Rooted in Atlanta
From Ansley and Alpharetta to Roswell and Vinings, we're proud to be part of the communities we ride in.
With Trek bicycles, Aventon e-bikes, expert service, professional bike fitting, apparel, and accessories, we're here for every kind of rider and every kind of ride.
But what matters most isn't what's on our sales floor. It's the people we meet and the experiences we help make possible.
Visit us
Midtown, Ansley Park & Morningside
1860 Piedmont Ave NEVinings, Smyrna & Cumberland
4335 Cobb Pkwy SERoswell, East Cobb & Sandy Springs
10670 Alpharetta HwyAlpharetta, Milton & Johns Creek
869 N Main StCome as you are
Whether it's your first ride or your thousandth, we'd love to be part of what comes next.